In a world of today, it won’t be wrong to transform the classic proverb ‘money makes the mare go’ to ‘marketing makes the mare go’
To standout in corporate world, you need to focus on the design of compelling signs.
Read the following points to master the art of sign creation.
1. The Importance of Surrounding
To make your sign prominent, it is important to know where you would place your sign. This statement goes for both, physical and digital signs.
If the place consists of a populous market area, how you place the sign to attract attention matters. If you are displaying the sign in a remote hilly area, you need to focus more on shape and place, instead of design.
2. Few and Effective Words
An average person reads a lot of sentences every day. How do you expect them to remember your sign if your content is not good enough?
‘Make America Great Again’
‘Size does matter’
‘Hips don’t lie’
If you consider the abovementioned sentences, you will see that they are composed of effective vocabulary which has a direct impact on our hearts. These catchy phrases are not easy to forget by and when a person sees a sign which makes him remember something, that sign has a lot of potential of becoming a good exporter of publicity. Choose your words wisely.
3. Targeting Sub-Consciousness
If you are designing a sign about danger of bear in a hilly county, you should think smart. Generally, bears are of brown colors and when making a warning sign, you are obviously thinking about safety of client.
Use good color chemistry (such as brown color) with illustrations and a good tagline. In this way, when a person will see a bear, he will be subconsciously reminded of your safety sign.
4. Visual Effects
If you are making a digital sign (such as multimedia advertisement), add some visual effects. Use bright colors which go well with surrounding environment. For example, when making a sign for a bread company, you can either go static – make a dull poster like everyone else or you can play with your imagination. Ask yourself: How cool would it look if there are curl and twirl effects of bread with ultra HD footage? People will like to look at that, yes?
Visualization effects capture the imagination of humans and people spend a good deal of time, looking at your digital signs.
NOTE: Before designing a sign, be sure to try the combinations of color matching and color contrasting effects.
5. Limited Space and Being ‘To the Point’
When designing a sign, you have limited space, so make the most of it. Now, this does not mean that you go on filling every ounce of available space, because that would just seem immature and people will get confused.
Bold your colors and leave some space. You know, when you leave additional space, it creates its effect on an image. A good example would be to write everywhere, except the borders.
Even when you have left the borders, the vacant space will create an imaginary ‘border’ itself, giving a pleasant appeal to its readers. This is just one example – explore your imagination to create appealing signs.
Quantum Sign Corp
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