 Signs have been used for years to display any types of messages to the public, it´s really up to the people who make it, but it´s got an infinite use: you can say anything. However, people got used to the same old paper signs do not have the same impact on a community, they seek for something more modern, and that´s where the digital signs enter; the future has arrived. There are many benefits from digital signs: it gives a modern image, allows new contents, they are greener, and they can help you connect your community. A Modern Place On one hand, we are living in a world with daily technological advances that amaze us day after day, and signaling has become modern. Nowadays, a digital signal will impress the audience with its new shape and form: neon lights that make you pay attention to any message written up there. It can also show visitors and locals that the community is adapting to the changing times we´re living. On the other hand, it is said that we also live in a society that supports environmental awareness, and digital signs can also be part of that. It can also save that amount of paper the community needed to use whenever the traditional paper signs were changed; with digital signaling, there are no new expenses whenever you change or update the message. Being green is one of the nowadays trends that digital signaling is also part of. New Messages There´s always been something new to say and these digital signs can have any type of message: an advice to buckle up for all the drivers in the community, a charity event for the damages of tropical storm Harvey, the release of a new movie in the cinema, the blockage that´s five miles up ahead, if it can be typed, it can be put up there in colored lights. The digital signs will also make the people from the community and the visitors notice that there´s money being spent in improving the city, in this case, the digital signs can improve communications. It can be seen everywhere and it can be changed immediately, if the concert scheduled at nine was cancelled, the sign can be immediately changed and will tell people right away. Most times, people have to come rushing from home to the office because they woke up late, so they didn´t have a chance to check up what they´re going to do during their breaks. When they come walking down the street or driving down the road, they now have the chance to see that there´s activity in their town; that they can go to the new book club during their lunch. That´s the main benefit from digital signage: it improves the communications; it connects the community deeper than with paper signs. It´s not mean just to fancy the tourists that come visiting, digital signs keep the community in touch with each other. Posted by Randy Blakeslee
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