Enhanced Urban Mobility – How Digital Signage Can Help

The world is scaling rapidly in terms of technology. With each second going by, new innovations are facilitating the mankind in terms of urban mobility.
Check out these fantastic ideas through which digital signage can help.

1. Virtual 360 Tours
In Copenhagen, Denmark – passengers are now greeted with a new feature. They can avail a virtual 360 tour which will help them show the terminal routes. The guidance system features a ‘turn by turn’ guiding system, which can be accessed via mobile device.
You can gain information about stores and special offers.

2. Advertisement Between Traffic Signs
A Spanish artist, Fernando Barbella, proposed a marketing tactic that can soon transform into reality. Everyone waits at traffic signal. While waiting, what if you could display your product in the space between traffic signals?

These advertisements will only be shown during red light and not during green as it may cause accidents.

3. SmartWalk
An American company TransitScreen, is offering digital advertisement services at subway stations. It launched a product known as SmartWalk. Comprising of a digital dashboard, one cay view transit routes, walking directions and nearby elements which would help in ease of transportation.

4. Smart Helmets
Inspired from science fiction movies, the concept of smart helmet is similar to ‘Iron Man’ In future, it will be common to observe digital displays while riding a vehicle. You can act like ‘Tony Stark’, getting instructions in form of valuable information.

Wouldn’t it be cool to gain information about tuning, mileage and end of fuel capacity of your vehicle?

5. Holographic Shopping Mall Map
Inside large shopping malls, it is easy to get lost. A clever strategy to overcome this obstacle is by displaying a smart (holographic) map. Not only will it be a sight to sore eyes, it will display all the important updates, current news, and exciting features about food courts, cinemas and sales.

These places are crowded and receive loads of exposure from general public. Corporate brands are willing to pay a huge amount for digital signs which can be seen as a way of ‘golden investment option’. The effect of ROI will be long lasting – all thanks due to digital signage.

6. Government Sector and Affordability
Print media is expensive. You need to design advertising boards which involve materials, paints and place. After sometime, the effect of physical boards starts to wear off.

By going digital, you are saving your cost of input materials. In terms of urban mobility, digital signage is a good option for government consideration as very less input is required to generate a massive output in terms of awareness, GDP and GNP.

If there is any mistake while making a static advertisement, you need to start from the scratch. If you are going for virtual signage industry, you only need some graphical tools through which you initiate your effective content marketing.
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The categories of tourist information, cautions, warnings and interesting information about the city can all be placed under the same banner.