Capitalism may have worked for you in terms of bringing the best of the best to your doorstep, but those who rely on the industry to make them a living have to amp up their chances, and in case of clubs, their volumes!
A lane of epic disco bars and clubs is a dream place for people who want to call a close to the week and say hello to two days of true comfort. Owning a club is a great deal of investment, but there is no point if people aren’t willing to pay and enter because that way it just becomes a place for party ghosts to loom in. The tool you need to get people in is not social media marketing or excessive local branding; it is digital signage.
1. Heavy Digital Investment
Signage is either digital or not-digital; there are no middle grounds. To make the most of your money, you will have to spend a lot at once to make sure that the glamorous lights and the high shots on display play a great deal of attraction for a new audience.
For example, if you decide to install a secure digital screen on the front wall of your club, any passerby will instantly note that this is the place to be tonight.
2. Attractive Content
Having a number of screens at your disposal does not mean that people will be attracted by the blue screens staring emptily at them. Make original content which garners the visual attention of audience more than anything, because on a busy Friday night nobody wants to listen to a commentary with informative music out of a TV.
The content can include the kind of varieties available at the bar inside, the brilliance of the DJs who turn it up every night, and advertisements for any themes or live performances you have planned. You can then set up a temporary merchandise stall to go with the theme and add more customers to your regular list.
3. Avoid Repetition and Redundant Material
This is such an important element which has made digital signage investments absolutely useless simply because the people operating them do not have the kind of creativity needed to produce new content day after day. For example, if you have a video of a special cocktail your place is offering playing over and over again, you cannot expect people to be impressed by it after looking at it for a hundred times.
Similarly, if you had a performance by a reputed band planned and that just happened, the first thing you need to do is take out the promo video. Keep your digital signage material updated to match the wants of the service users.
4. Games and Entertainment
Digital signage outside is as important as it is inside because people who come in need to speak highly of the club once they step out. You can get a packed place if you have screens inside which do live screenings of short performances happening somewhere, of a new music video that just got released etc. or to play a game such bar trivia.
The digital age is open to mold itself in accordance with your creativity!
Quantum Sign Corp
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