Hotels are now recognizing the significance of integrated communications strategy. Using both digital and face-to-face communication ensures the satisfaction of the guests and reinforces the differentiating factors of your brand. For hospitality industry, digital signage makes a dynamic and integrated system, which links the marketing aspects and operations of the hotel to develop an efficient system, which benefits not only the guests, but also the staff of the hotel.
Below are some of the ways that digital signage in hotel industry can make a better guest experience, provide enduring value, and enhance communications in different departments:
It is one of the ways on how you can use digital signage in the world of hospitality. Operating as a great visual display board of information, the readerboards are a good way of informing the guests of experiences they could take part during their stay. This kind of digital signage solution, once integrated with the database of the hotel can display highly relevant and real time information like upcoming events as well as where they are located.
It’s the key to provide an accessible information and authentic experience to every guest. This kind of hotel digital signage could boost guest satisfaction as a mixture of the wide screen displays and some details about the promotions, local attractions, and amenities make it simple for the guests to explore hotels by their own. Plus, virtual concierge will bring more efficiency to the daily operations since this serves as self-serving system, enabling the guests to explore the hotel without the need of asking hotel staff. Guests may also book spa or restaurant reservations once they see the promotions on the screen or make their itineraries with the use of digital signage solutions through affiliate offerings and recommendations like some nightlife activities and other things that will make their trip more memorable.
The hotel employees are on the go always. The room manager might be doing the daily rounds of inspections, the logistics team moves around to handle hotel supplies, security, and purchasing, and the front desk is always busy. Through having staff with mobile apps, you can easily connect with the details they require to do their work well. You may use digital signage to inform hotel staff about the alerts and events that they should be aware of.
Guest Room Televisions
In the industry of hotels, digital signage is a great way to make a digital network to communicate with the guests in an efficient and structured manner. Valuable information may be shown on the in-room televisions of the guests.
Readerboards, virtual concierges, employee communications, and meeting room signage are just some of the ways that hotels can use the digital signage. When creating your own network of digital signage, take note that technology, even if important, is just the one side of a story. See to it that your content, people, and processes are aligned as well, so you could take advantage of the different perks of a comprehensive integrated plan.
Posted by Randy Blakeslee - GetnSocial
Quantum Sign Corp
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