Digital Menu Boards: Overhyped or Beneficial?

Across the food industry forums, the digital menu boards are one of the highly debated topics. But, the cost was high on this agenda and the restaurant owners who took the plunge regarded the digital menu boards’ installation as a great investment.

The Advantage of Digital Menu Boards
If you are not convinced that the digital menu boards could work for your restaurant, here is the chance to explore the advantages experienced by restaurants, which have embraced digital. It is not a secret that the digital signage needs an initial investment. But, you will get your money back quickly. The money you make beyond will be profit. What would interest you is the sales boost experienced by such restaurants that range anywhere between ten and fifty percent and it could be you.

Such restaurants that decided to install digital menu network frequently refer to the cost savings they make. Replacing the printed menu boards with the digital displays is where the QSRs experience colossal cost saving.

Operational Benefits

• Save money and save the planet. In comparison to posters, the digital option is much greener and cost-effective. Check out the savings you make once you cut delivery, printing, installation, and the disposal costs.


• Train. You may use digital menu boards to diversify as well as train your staff in house when it’s out of hours.


• Entertain. The digital menus may be used for entertaining customers. Throw in some promotions and the tasty looking items on the menu to drive sales and encourage more guests to return.


• Turn your own menu into an information board or exit guidance system in emergency situations as it might help you save lives.


• Improve customer experience. The digital decreases perceived waiting times, given that you are displaying engaging content. Satisfy each of your customers for you to sell more.


• You may adapt your menu board. If you are serving dinner, lunch, and breakfast, create menu changeovers as the thing of your past. Consider controlling everything digitally.


• The digital menu boards are very convenient. If you’re tired of faffing with the printed posters, putting those things and taking them down is not fun. Save your staff and business.

Put Digital on Menu
It is becoming apparent that the advantages of installing digital menu board do outweigh the issues. Digital is cost effective, time, greener, and quicker. Looking at the digital as a whole, each aspect of life heads in the direction of modern technology. It is also worth to remember that the revolution of digital signage isn’t confirmed to transform food sector, it is spreading to each sector and you could believe all the hype. Just keep in mind to never get left behind if you want to stay ahead of the competition.

Seize an Opportunity
If you’re a drive-thru restaurant owner, you are in a unique position. In most food chains, it shows that about seventy percent of the QSR sales are from drive-thru. But, some percent age have installed the digital menus.