Convert More Customers and Spread Your Message with Better Sign Design

Every business wants to convert more customers. If you want to succeed at it, you should spread your message using better sign design.
Ways to Make Better Business Signage and Banners

• Get the Most Out of Your Preferred Graphics – Writing an effective copy is important, yet clip art, logos, borders, and some visuals may add a lot to your signage. With that said, one of the common mistakes that people make is investing too much money, time, and effort to their graphics. It is essential that you find the perfect balance between compelling sign content and eye catching visual. This isn’t just worth catching the eyes of the customers if the message you like to express is not worthwhile.
• Choose the Right Fonts for Your Exercise Restraint and Banner – The golden rule is the greater the number of the fonts used on banners, the more difficult is in taking in at a glance. With that in mind, you must not include more than 2 font styles on just one banner. Majority of people find that the sans serif fonts including Antique Olive, Futura, and Helvetica are simpler on your eyes than Engraved styles or Old English Text. Take note that various fonts suit several events. Fonts that are fancier are more appropriate for the bridal shops and beauty salons than they are for the companies trying to make a name in the business district.

Ways to Create Better Wayfinding Signs
You have to remember that not every sign is meant to convert customers. Most of your customers will order custom directional signs that would help their guests find their way around parties, weddings, and some non-commercial events. If you are designing signs for such purposes, these tips are helpful:

• Never Skimp on the Sign Posts You Have – The pressure treated wood sign posts are considered as one of the least expensive options made available to the business owners, yet they aren’t meant for permanent installations. If you like your sign to last a few years, you should consider aluminum tube posts set in the concrete.
• Pay Importance to Readability – The wayfinding signs must be easy to read. Never hide important directions or times in a big body of text, overly fancy typography or clever pumps. Always keep your content concise and simple and maintain stark contrast between your background medium and text.
• Stress the Right Placement That Anticipates the User Need – This helpful tip is basically easier said than done. However, correct placement that anticipates the needs of the users are important in terms of optimizing wayfinding sign designs. A good way to determine where people would be looking for directional signage is through walking the grounds yourself. Keep in mind that where your eyes scan for the directions and the mount signs with important instructions in such areas.

Converting more customers is never impossible with those tips mentioned above. Just make sure to do it right to get the best possible results.

Posted by Randy Blaskeslee