3 DESIGN PRINCIPLES FOR CREATING SIGNS THAT ATTRACT CUSTOMERS

There are important design principles for creating sings that attract customers for your business.  Let Quantum Sign Corp guide you through this difficult process.

Most newcomers in the business world consider marketing and advertisement to be just online and mobile. But the truth of the matter is that sometimes a good attention grabbing sing can do wonders.  According to a survey carried out by the FedEx Office, businesses especially smaller ones find signage and graphics to be more effective in client acquisition. The study was carried out on 500 businesses in the US. It showed 64 % of businesses were millennial owned with a preference towards graphics and signage. On the other hand, baby boomers preferred simplistic designs for their businesses.

Regardless of one’s preference, the design of a sign gauges the businesses ability to attract and acquire new customers.

Sapna Budey, director of International Sign Association for strategic initiatives once said, “Who hasn’t been driving down the street, stopped at a store and made a purchase merely because they saw the sign?”  According to Budey business owners need to give close attention to design elements like color, contrast and size to make it compelling.


1. COLOR CHOICE: ​
Color is the essence of sign’s design. It can stand for different value propositions of a business. It also reflects brands identity in the market. Imagining Coca Cola and McDonald’s brand would automatically pop up their colors in one’s mind. So, it should be taken special care of while making design decisions.
 
Budev points out that 80% of recognition of trademark comes from its color. So do not choose random or trending color but rather think long term while choosing color for your brand.

​2. CONTRAST:
It is a key factor for making sign readable. Contrast sets apart foreground with background. The more the contrast, the better the readability.
While applying the concept of contrast, it is important to take the surrounding of the sign placement into consideration. For example, if the sign is placed in an evergreen environment, then it is not wise to use green color for the sign. Things that can be done if the color choice is restricted, like using black or white borders to set things apart visually.

The letters must be also depict contrast with the background. There are industry standard for letter lines and word count. A general rule of thumb is that if the lines are more then the word count will also decrease. This is all done in order to have well sized fonts that get the message across in a few seconds. San serif fonts are commonly. The reason behind it is simple, don’t let serifs of fonts affect the visibility of the sign.

​All in all, contrast plays significant role in design decisions ranging from size, word count, color choice.  ​

​3. SIZE:​
Signs and size go hand in hand. The bigger the sign, the more people will see it. The more people get your message, the more conversion. There is no rocket science. It’s just that size matters because eyes can just see so long.

But one shouldn’t go overboard with it. Take consideration at the situation, event and surrounding to determine whether the size factor is destroying aesthetics, looking awkward or becoming an eye sore. 
 
These design principles for creating sings that attract customers will help you in making better decisions for effective business growth.