Digital Signboards have started to conquer the marketing industry at a very fast pace. Gone are the days when there used to be still billboards on the roads and buildings as advertisements.
Digital Signboards have also made a mark in the real estate business. Selling a property has gotten fairly easy now. Listed below are ways in which you can expand the horizon of your real estate business and sell your properties through digital signboards. 1. Detailed The digital signboards have vast details compared to the conventional sign boards which had just one picture of the property that you are selling and your contact number. The digital world is different, you can put a slideshow of the different properties which you are selling or giving out for rent and the neighborhood where you have properties. This way the onlookers will have a clear idea about the size and area of the property. 2. Interactive Digital sign boards are highly interactive. You can design them in such a way that the prospective client can click on a certain property they like and can get the details of the property such as the area of the house, the neighborhood of the property, the attractions nearby, number of rooms, facilities in the neighborhood and other details if they want. The customer will definitely be attracted this way as he will have a lot of options to choose from. 3. Communicative The customers can also communicate through the digital signs. There should be a list of FAQs available if the customer has any general query. This will be greatly helpful as all the reservations of the customer will be addressed through the digital signboards. 4. Time-Saving Imagine the time spent by the customer in visiting the real estate agent or company and then taking out time to visit different houses and then getting to know the neighborhood of the house they like and checking current facilities and attractions nearby. Digital sign board will solve all these problems by the click of the fingers. Customers can see the entire properties and also check the neighborhoods in a matter of minutes. Also, they will need to visit the real estate company just once after deciding the property they like and visiting that only. It will surely save a lot of precious time. 5. Impressive Digital sign boards also serve an impressive purpose in the visual perspective. Even those who are not interested in buying a property will surely stop by to interact with the signboards and just view the advertisement and get impressed by the digital slideshow and display. Digital Signboards acts as a visual treat for the eyes and onlookers stop by to look at it. 6. Informative You can also change the products and properties on a monthly or no monthly basis so the customers regularly check on it. If customers do not like the properties in the display then they can again after a month till they get their desired property. This is also a continuous marketing tactic. Digital Signage Content is a great way to promote your business or anyone else’s. You can make waiting easier by some good digital content. It doesn’t have to be ads or serious instructions all the time, you can add up fun quotes, references according to your line of work etc.
Examples of Digital Signage Content Digital Signage Content can be displayed in fun and serious way provided you know how to connect to the specific line of work for what the content is about. Anyways here are a few examples which will help you in providing ideas for digital signage content: 1. Advertisements Your digital signage content can display certain advertisements. It allows the people in waiting areas to kill time by paying attention to the content displayed. Also, you’ll be informing them of the things nowadays in trend via your adverts. 2. Inspirational While such signage can only be used for a few lines of work, you can adjust it to meet ends easily because everyone can use some inspiration or motivation nowadays. 3. Directories Digital signage can be used to let people know where they want and how to get there. It can also help them find certain offices or shops etc. Such signage helps in boosting a country’s morale and a great sense of appreciation is passed onto the administration possible for displaying such content. 4. Emergency Messages Emergency messages can also be displayed as your signage. When a calamity strikes, you have to inform your facility or area quickly and what better way to do that than displaying content on your digitals? Plus, such messages can prove to be a helpful information as well. You can display the numbers of police, rescue, ambulance etc. 5. Social Media Walls Everyone is obsessed with social media nowadays. Use that to your advantage and display it as your digital signage content. Nothing perks up a person’s attention as social media does! 6. Web Pages This can provide great help in offices and workplaces. By displaying web pages, you give them ideas and some help if need be. 7. Weather You can display weather changes on your digital devices as signage content. Again, it proves to be helpful because a person can make plans accordingly and if is likely to be stuck in rain, he/she can get themselves an umbrella beforehand. 8. Contests If you want to arrange a contest and get proper response for it. Then display it as a digital content and watch as the response for your contest grows in numbers. 9. Upcoming Events By displaying upcoming events as digital signage content, people perk up and pay close attention. They event gets proper coverage and your signage is deeply appreciated all over. 10. Recipes If you’re from a restaurant or café, then displaying recipes can help your customer in deciding and knowing what they want without waiting for help to come over and give them. 11. Pictures Pictures can include your work of progress in making a certain building if you’re an architect or in business. Similarly, a display of before and after picture in a parlor or salon can prove to be helpful to the customers. 12. Donors Almost every organization out there has had some sort of donation help from kind philanthropists or simple business partners. Either way displaying them as your signage content is a great way of appreciating them and motivating your people. 13. FAQ’s Display FAQ’s of your organization or institute. So that people can simply look at them if they have problems. Among the audiences, interactive content is known already and as the users become much accustomed to control their content and make custom experiences, the use of the interactive digital signs will grow more and will be used among organizations.
Based on a study, it is expected that the market of digital display will grow to $14.96B by year 2020. As some organizations embrace this popular and new communication tool, will you join them or be left behind? If you do not like to fall behind and considering some interactive digital signs for your organization, yet do not know where to start, below are some of the application ideas that will help you get started.
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