9 Ways to Use Interactive Digital Signs to Connect with Visitors and Customers

Among the audiences, interactive content is known already and as the users become much accustomed to control their content and make custom experiences, the use of the interactive digital signs will grow more and will be used among organizations.
Based on a study, it is expected that the market of digital display will grow to $14.96B by year 2020. As some organizations embrace this popular and new communication tool, will you join them or be left behind? If you do not like to fall behind and considering some interactive digital signs for your organization, yet do not know where to start, below are some of the application ideas that will help you get started.

1. Manage and Run a Contest – With interactive digital signs, the organizations can manage and promote contents where people give their contact details to enter your contest. Collecting some contact details from your clients, customers, and visitors is beneficial for any organization. Due to this, organizations may contact or advertise easily to the audience who is interested with their brands, services or products.
   
   
2. Help People Find Ways – Static maps provide the same information to every viewer in spite of their need, yet interactive digital signs offer information that’s needed by viewers uniquely.
   
   
3. Explain and Educate – Every company has questions that are asked regularly by their customers, clients, and visitors. The answers to such questions are typically provided by customer representatives, tour guides, and pamphlets. Interactive digital signs enable users to choose and pick content and look for information they search.
   
   
4. Check in Patients – Whenever patients enter offices, they like to start appointments immediately. Prompt welcoming makes the wait time of the patients much shorter and enhances their satisfaction with the facility. Offices may use interactive check-in kiosks, which enable patients to enter information as well as fill out paperwork once they arrive.
   
   
5. Offer Engaging Shopping Catalog – A good way to give assistance to customers seeking for information is through digital shopping catalog. Interactive digital signs can give shopping experiences that are similar to ecommerce site.
   
   
6. Share Menu Details – Some customers frequently like to learn more about food items before purchase. Through using interactive content, the restaurants may deliver a lot of information that they couldn’t share on the static signs alone. Users may consider using digital menu boards to learn about the food items and view some nutritional content and ingredients.
   
   
7. Communicate with the Employees – Interactive signs may be used to update their managers and teams on sales numbers, project status, availability, and so on.
   
   
8. Give Games – What makes digital signs a useful resource is that it’s a source of games and fun. The digital sign walls may be turned into huge game boards where users may interact with the elements on the screen like moving game pieces.
   
   
9. Demo Products – To give more sales-oriented, useful information, the organizations may use interactive digital signage to give demo of the products.
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Those are just some of the ways that organizations may use digital signage to take audience engagement and communication up a notch.