Customer experience is all that matters nowadays. As results, many companies focus their resources and efforts on delivering quality, interactive, and engaging experiences that attract customer’s attention. Nevertheless, enhancing customer experience might not be as simple as it sounds. The companies are forced to be creative and invest in some digital marketing channels as well as technology to reach the customers in a way that not only helps them set apart from the competition, yet this holds customers attention. A method for achieving this is through digital signage.
Customers Have Shorter Attention Span
This is a fact. Ever since internet was introduced in the world, human being’s attention span has decreased to 8 seconds. Since year 2000, the attention span of people has decreased and the main factor is the technology. For this reason, digital signage has a big opportunity to reach millennial audience and grab their attention with attractive message and digital display. For instance, a thirty-second video showcasing your services and products could be better digested if it’s broken up into shorter, smaller, and segmented video clips.
A Lot of Content and Lesser Time
You may invest in digital signage technology you want, yet it is only going to be as effective as your web content. For instance, customers could be drawn to videos playing on your digital display as they enter your gas station or store, but as you’ve discovered above, you have less than eight seconds to hold their attention long enough getting your key message across. Once you look at the content assets of your company, it could be overwhelming to create and try a message that’s not only core to the mission of your business, yet that’s also clear call to action. Thus, your web content has to shine brighter than your display. Keeping your web content relevant, fresh, and engaging is a goal.
Is 4K All Worth It?
Whenever you are talking about screen technology and digital display, 4K resolution is considered the new HD. This resolution is supposed to be brighter, better, and bigger. Nevertheless, before running out and investing in upgrading to 4K, it could be best to consider where your digital display is placed and how effective it’ll be for customers. For instance, if your digital display is mounted in the center of a theater or a stadium, customers likely will not notice the difference HD and 4K. Nevertheless, if your digital display is mounted right in the faces of customers in the restaurants or retail stores, customers are more likely be impressed by the 4K screens. To top it all, the key is the position.
Know the Future of the Marketing
The future of the digital marketing is the digital signage technology. Overall, investing in new, shiny digital signage technology can involve an expensive upfront cost, but it’s possible to enhance your marketing technology return on investment through executing solid strategy, which involves engaging and fresh content to deliver your core message as well as engage effectively with your audience in just a few seconds.
Posted by Randy Blakeslee
Quantum Sign Corp
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