In this age and date of technological advancement, people hardly get time for anything, they want everything to be done as fast as possible. Especially when you go for some retail therapy. The most difficult part of big retail outlets is to search for a certain item or search for a certain section. This is where Wayfinding comes in.
Wayfinding, as the word itself states are signs to help people find the way or any item. The saying signs have been used for more than 30 years and started off as the basics, ‘Stop’, ‘Start’, ‘Stairs this way’ ‘Elevator this way’ and many more. They are used everywhere; hospitals, offices, roads, subways, metro stations and retail outlets. They come very handy in retail outlets when you are buying stuff such as groceries, sanitary, food items, clothes, shoes and miscellaneous stuff. Wayfinding, if done right in the retail business is a very profitable investment for the retail sector. The important things to consider in retail wayfinding are as follows:
The wayfinding sign should be clear and easy to understand. It should be written in bold letters with a plain or dark background so that it is easy for everyone to read and understand. The sign should be big and bold in size so that it is visible.
The placement of the wayfinding should be in a place where it is visible from all 4 sides and everyone is able to see the sign. There should not be any obstruction or hindrance in front of the sign which makes it difficult for customers to locate the sign.
When you are planning and designing your retail outline, keep in mind the wayfinding signage and plan and construct your outlet accordingly. When the customers will find your outlet easy to navigate then you will get more potential and loyal customers.
This is also an important feature and depends country wise. Make wayfinding signs in your native language as well as consider the English language for tourists and visitors.
Using wayfinding signs where they are not needed will not be helpful for your retail business but using signs in all the effective places with consistency and in a continuous way will be helpful for the customers in finding the directions.
You can also use the technology of LED lighting and illumination to make your signs more attractive and visible.
7. Wayfinding Signs
Nowadays, everything has become digital and wayfinding signs are also competing in the race. The new technology of digital touchscreen wayfinding signs is extremely helpful. You can navigate huge shopping centers with the click of your fingers. You do not need to be distressed if you cannot find the washrooms, play areas or food courts. You can enter your location and get the whole map through which you can be guided to anywhere you wish to go. You will be shown the whole of the outlet with the exact location of each shop and the shortest exit way as well.
Posted by Randy Blakeslee - GetnSocial
Quantum Sign Corp
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