Do you know how much the impact of the signs of your retail store has on your sales? The right signage may have an impact on the bottom line of your store, which will help you generate foot traffic for your sales and store for customers inside it.
Most retailers make assumptions that the bigger signs are much effective compared to small signs, which is an assumption that it does not match reality. The small signs can have as big of an effect as the signs with bigger dimensions. From your marketing copy’s message to your sign’s design, a lot of factors may determine whether or not your sign is effective in boosting the foot traffic and gaining sales of your store.
Do you want to ensure that your small signage will have big impact on sales? From copy to location, these are some of the ways on how you can boost the effects of small retail signs on sales, visibility, and foot traffic.
Use Signs As Your Directional Markers within Your Store
When the customers are inside your store, how simple is it for them to find for the products they are looking for? Signage does not just draw your customers into your store, it may also help them locate what they’re looking for once they are inside. You may also use some small signs as the directional markers in your store to help your customers find the best products for their needs. Through directing them to your best-selling products, you can also guide them in the path towards the offers and products they are most likely to respond to.
Use the Signs to Create Confidence and Close the Deal
The signs may also guide your potential customers into your store and will direct them to particular products and encourage them to make purchases. Through increasing confidence in the products, you may increase sales and close the deals. You may also use signs in increasing the confidence of the customer in a product through mentioning good guarantee you offer, some useful information, and financing deals. Using signs will also help you create confidence that will encourage customers to take an action.
Keep Your Message Focused on Action and Simple
How long it takes to read your signs? Majority of people would only like to spend a few seconds reading every sign they notice, which makes a simple and short message more powerful compared to a complicated and long one. See to it that your signs communicate your business marketing message clearly in 5 seconds or less.
Test Various Signs to See Which is Effective
Your signs might be effective, yet could it be better? The process of testing a version of particular item against another is called A/B testing and it’s the online marketing’s mainstay, yet it is practiced rarely in retail. You may also try other methods and know which would work for you.
See to It That Every Sign Has an Actionable and Clear Goal
Numerous business owners make mistakes of investing in signage that does not deliver a concrete, firm message to the customers of the store. Each sign you hang outside or inside your store, regardless if it is focused to bring more customers or direct them to particular products, should have an actionable and clear goal to be effective.
Posted by Randy Blakeslee
Quantum Sign Corp
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