5 Outdoor Signs Used For Branding

The main purpose of business identity signage is capturing the attention of potential customers and providing them their first branding association with the businesses. Typically situated near the passing street that’s most closely associated with business entrance, having a visible signage ensures that customers that they’ve reached their destination and gives wayfinding for access and parking. When searching for a signage in a new location or to update the existing signage, you must consider other options and these include the following:

• Channel Letters

These are often used as outdoor signs. These are 3D signs and letters fabricated for acrylic, aluminum or same materials and could include neon lighting or LED. Such signs are used commonly on the building exteriors of strip centers, malls or on big buildings. Channel letters may be found also inside the malls to determine every individual store or inside the office parks as lobby signs to determine various office locations within buildings.

• Panel and Post Signs

Panel and post signs may be used for both multi-tenant and single structures. Like free standing signs, these are normally designed with wooden posts, yet may be made of various materials. Such signs are simple as well as 2 sided, yet can be designed with painted and carved wood panels for an upscale property. Choice of graphics, color, and style can help in making panel and post signs set apart in brand recognition.

• Free Standing Building Signs

Whenever you think of outdoor signage, the monument signs will pop up in your mind. These monument signs are free standing outdoor structure that’s used in designating the entrances of schools, churches, medical centers, subdivisions, housing developments, corporate locations, and retail stores. Such signs are made to be eye catching, correlate with the building architecture, and impact everyone visually. These also provide businesses the chance to express through signage. These are crafted and designed with durable and innovative materials made for long term outdoor use.

• Digital Display

The outdoor signs with digital display are one of the quickest growing kinds of signage. Such signs give greater control of messaging compared to free standing signage. Digital display signs offer both important messages and branding about promotions and enable owners to update messaging and call to action via computerized control.
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• Pylon Signs

Big free standing pylon signage usually utilizes single sign cabinet set atop a pole and positioned between 2 tall poles to make maximum visibility. Such signs may support different tenants or single location. The pylon signs are frequently placed high off the grounds to attract the attention of the driver and pedestrian from greater distance. These are typically illuminated internally within the cabinet to attract the consumers throughout the day.
If you’re searching for business signs for a new place or considering replacing the current signage, see to it that you consider every alternative. If you consider how consumers will find your locations, you can make most informed decisions regarding the branding and outdoor signage needs of the company.

Posted by Randy Blakeslee

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