Adding some flags to the next tradeshow setup or big promotion to your business is a good way to build brand awareness and improve your visibility. However, a lot of people don’t consider this and lack confidence in being able to create quality flags. Such people tend to think that great design is a matter of taste and taste is innate quality that some people lack. Yet, they are wrong. Good design is all about adhering to basic principles and knowing how to bend rules. All of these can be mastered and learned with dedicated practice and study.
You may always skip the hassles and hire a signage service provider. Yet, having a little background knowledge makes collaborative design process more gratifying. With this in mind, there are some flag design tips that you will boost on the fundamentals.
Flag Design Principle #1: Use Meaningful Symbolism – The symbols and colors you pick must be symbolic, which relates to the meaningful parts of the country, state or city. Again, it works on the business level. Just take McDonalds as an example whose Golden Arches basically refer both to the unique signage and shape of the restaurant and the shape and color of the food chain’s signature fries. Get rid of the stock symbols and consider seizing each branding opportunity.
Flag Design Principle #2: Keep Everything Simple – It suggests that your flag design must be so basic that a kid could draw it from memory. While it’s a good piece of advice for the national flag designers, it is also pertinent information for the business owners building their brands. If you like you flag to leave lasting impressions, consider going for something austere.
Flag Design Principle #3: Be Distinctive – The uniqueness is something that each business owner must strive for in the flag design. As a business owner, the last thing you like is for the flag to evoke the thoughts of someone’s brand. While this can be tempting to borrow what is working already for somebody, resist the outside influences and make something that is definitely your own.
Flag Design Principle #4: No Seals or Lettering – Experts recommend that state, city, and national flags use no writing or lettering of any kind. For their purposes, they are right. If you have to write in the thing’s name you are trying to represent, your symbolism failed. Business owners have some leeway, yet only if they are mounting their flags indoor. Lettering does not work on the outdoor flags for same reasons that complicated detail and design won’t once the wind starts blowing and the legibility drops. Combine this with the fact that majority of the flags are viewed from a certain distance and the issue will be clear.
Flag Design Principle #5: Use Two to Three Basic Colors – Try limiting yourself to what is known to as a standard color set that includes white, red, black, yellow, green, and blue.
Even if those principles were written without some businesses in mind, they convey something important about the design theory that you would have to know before you could make the most ideal design.
Posted by Randy Blakeslee - GetnSocial
Quantum Sign Corp
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