If you have managed or run a business for a few years, you may be forgiven for getting a bit complacent. It takes so much attention and effort to detail to get the business running and up. When you get into the groove, you’ll tend to let particular things slide. If you aren’t turning profits on a regular basis, it can be a huge problem. Yet, even though you’re in the black, you could not be making as more revenues as you might if you’re a bit vigilant in your business upkeep.
New Signs and Old Signs
Your sign might have looked good 2 years ago. It might’ve been exactly what you wanted and might’ve been good for business. Indeed, the sign’s content might still be what you like, yet how does the sign looks? Is your sign tired and old? If your answer is yes, your signage must be updated or replaced. Once you answer maybe, your sign must be updated or replaced. The reason behind it is that a lesser optimal sign means lesser optimal revenues.
The cost of the new signage might be quite small in comparison to the increase in the business. What does a faded and old sign say about your business? In the world where people are searching for what’s different, new, and trendy, it does not pay to behind times. Although you have a business that’s established since 1800s and prefer to convey history and stability, old sign does not say historic as it says neglected, won, and tired. It does not say old school, it only says old.
What Are the Stats?
You might want to know some stats to back up their claims, lest you think they are cynically trying to improve business revenues. But, there’s nothing to worry about since the stats do support the argument. According to Sign Research Foundation, it was found that sixty percent of the businesses reported an increase in the average sales of ten percent or more through updating or adding their signs.
6 out of 10 businesses improved their revenue simply through updating or adding their signage. Not just increased sales, yet increased by ten percent or more. That’s a particular amount. Just check the sales today. Would you increase it by a tenth? Well, you could?
If you doubt that you won’t be able to get these revenues, the first thing that you should get is high grade and professional quality signage at a reasonable price. It isn’t like you need to put out this huge outlay to get another signage. So, it isn’t a huge gamble. In addition to that, those businesses that have seen an increase of at least ten percent. Others saw higher increases and most of the businesses in forty percent might have increased sales, not by this particular margin. But, there’s nothing to worry about as it cannot hurt to have clean, crisp, bold, and new signage in your business or in storefront. It would make your business appear more impressive no matter what the effects on the sales.
Posted by Randy Blakeslee - GetnSocial
We live in an age of corporate culture, where everybody dreams about becoming a millionaire with his/her own brand.
To make your business lucrative, you need to focus on advertisement. It is the secret weapon which either makes or breaks your business.
What Should Be Your Preferred Form of Advertisement?
Well…There are many ways to advertise. But we’ll focus upon metallic signs.
Signage industry has existed well beyond internet. To attract attention of people, different materials have been used to carve things and to draw images.
Why Metal Signs?
There are many materials which could be used in sign industry. Recently, the trend of glass signs with bombastic LEDs is gaining fame but since these are not metals, they are not durable.
Talking about signs with lightening effects, they are cool till lights fail to last for a long time and individual pieces stat getting fused.
Now, some parts of your sign would be lit while some would be partially off, creating a bad impression that you are not serious about your marketing campaign.
2. Long Lasting in Nature
Metals are long lasting. Once you spend a finite amount, you are guaranteed to have a means of effective marketing.
Even if they are in a public place such as a parking lot, residential society or fitness centers, a vehicle accident will not affect the durability of your metallic board.
3. Cost Effective
In the long run, metallic boards are cheap. You are not investing on electricity and LEDs, you are just paying for an advertisement on a piece of metal, which will not break down easily.
In areas which has lots of traffic, mountains and constant rainfall, it is very important that you convey information to people. Yet, if you go for non-metallic options you’ll have problems like your LED would not work efficiently in the day. In case of rainfall, your sign can get damaged.
Signs made with Aluminum are resistant to rust. Also, metals are sturdy. Rain, tough weather – nothing affects them. Whether it be day or night, you get a uniform visibility.
Metallic signs are very popular because of innovation. You can design your sign according to your needs. You get to pick your material, the height and thickness of the sign.
In the end, you will get charged for what you ordered as opposed to paying a static fee for LED natured signs. You have fewer options of enhancements with electric signs and you get to pay a generic fee.
A metal backer panel may be used to print custom vinyl graphics. This makes it easy to imprint a logo on metallic surface. Another thing about metallic signs is that you get to transform them into interesting shapes.
Why go for squares and rectangles when you can have a custom-made sphere for your hotel or a hyperbola attracting attention of general public for your political campaign?
Imagination is endless when it comes to metallic signs.
Posted by Randy Blakeslee - GetnSocial
Driving or walking through the streets at night we inevitably come across the different light glows at the top of huge buildings as we bask in their glow. One always wonders at these lights, how they are used and what are they made of?
Let us let the cat out of the bag and understand the different lights that are used for advertising. Those flashy lights are not all the same. There are many types of channel letter signs:
Front Lit Letter Signs
Front lit is used more often and is the most common channel letter type. It is apparent from the name that such signs emit light from the front of the letters. The shopping malls and plazas use such lights. Front lit letters are either raceway or flush mounted. Aluminum is used on the back and sides of the dimensional letter, with the interior illumination of LED’s or neon. The sign face is fashioned from polycarbonate with plastic trim caps or metal retainers to hold up the sign face. The lightening up of the front face has earned it the name “front light channel letter.”
Halo Lit Channel Letter Signs
Sometimes reverse channel letter is used to describe the halo lit channel letters. These are mostly used when a more refined look is required. Spacers are installed to maintain a wedge between the rear of the letters and the mounting surface so that light can exit through the end of the letters and reflect on the wall. This gives off a halo effect. Since the letters are constructed with their open side facing backward, they are called reverse channel letters.
The halo lit channel letter signs are constructed using:
Posted by Randy Blakeslee- GetnSocial
There are some benefits of making small businesses seem bigger compared to what it really is. Its appearance of being big could make customers more likely to take your business seriously and boost the customer’s trust to the business. If you are searching for bigger than you could make, it will offer your business an image of being better value provider than its competitors. Fortunately, you do not have to run a big business for you to give your company the look of being well known and large. Such tips will help you design a signage that will make your business look more dependable, more established, and much bigger:
Keep Everything Simple Like the Big Brands
Huge brands have one thing in common and that is keeping the signage simple. From McDonald’s to Walmart, most of the well-known brands in the world keep their retail signage simple to make it much recognizable. Most small businesses, on contrary, consider doing the opposite and invest in the signage that provides every detail about the business. This is a trade-off and one that’s made to make your brand familiar. Keep your signage simple and nice to make your brand memorable for consumers.
List Your Site on Your Signage
Online presence is considered as one of the obvious signs that businesses are bigger than its offline presence alone. Building and designing your website is a great way of increasing your business perceived size for consumers. Listing the name of your company and your slogan on the signage is important. You may also list your social media pages to show that your business can be reached globally.
Avoid Utilizing Localized Phrases and Terms
The more local the business is, the smaller it’ll seem. With the use of the words like the name of the city or approximate location in the name of the business and especially in its retail signage, makes this like a local business instead of a bigger brand. On the other hand, with the use of the name that isn’t restricted to a location makes the business feel bigger than it is. For this reason, it is best to get rid of the geographical names if you want to make your business appear bigger as well as more established.
Make a Brand for Your Business
Most small businesses pay attention to branding and prefer to concentrate on more easily measurable marketing’s direct response style. While branding might not be essential for small businesses, it is very valuable. When your company created a brand, it’ll be far more than the sum of its entire parts. It sets apart from the competitors as the trusted name rather than a single choice among others. It seems larger than it is, maybe because of the trust associated with your brand. Through making a brand for the company, you can make this set apart from the alternatives as a more established, trustworthy, and much bigger option.
Posted by Randy Blakeslee - GetnSocial
The key to successful graphic is not only pretty pictures. You need basic understanding of color theory, hierarchy, density, and fonts. Besides, pictures can be worth a thousand words, yet this means nothing unless such words communicate the key message. With this in mind, below are some of the steps that can lead to exhibit graphics that are effective and can offer you results:
Create a Messaging Hierarchy
Hierarchy is only a fancy way to say order of importance. This can be found everywhere from your numbered to-do list to the classic food pyramid. This is an organizational tool that will tell your brain the ways to prioritize information, which is a tool once used properly may increase the exhibit graphics’ effectiveness. This directs your eyes where to go, providing your brain metal cues on the time to spend ingesting information. In terms of exhibit graphics, this direction is necessary as you have limited time only to capture the attention of your audience.
Determine the Effective Combinations of Colors
When you’ve determine your messaging hierarchy, turn the attention to the colors. Your palette is dictated by internal style guide or corporate identity. If this is the case, the options for colors might be limited, yet there are some guidelines for usage that you must follow, no matter what the hues you pick. Contrast is the key when it comes to color, particularly if you are placing texts on the colored background. Yet, beyond that, there are particular combinations of colors that are much pleasing to the eyes than others.
Pick a Functional Font
With lots of fonts, it is very easy to get lost in Papyrus and Comic Sans. Think of the fonts as the tone of voice, they have power to change your message, just as the one’s inflection could mean the difference between sarcasm and sincerity. So, what is the best way to pick the right font? Begin through deciding if you like to use a sans serif or serif font. The serif fonts are good whenever you are reading a book or newspaper, yet unless they’re an important part of the brand identity.
Determine the Right Density
Think of the ways on how many times you have walked the aisles of the show and spotted back wall laden with the text paragraphs that detail everything from the product testimonials, specs, and history of the company to info about the in-booth giveaways of the exhibitor.
Integration of Imagery
In terms of time to choose images, supporting visual elements, and photos for exhibit graphics, the key is balance. Imagery must be used for supporting your overall brand and improve the experience. Once used together, the texts and images must complement one another and tell a much engaging story. Yet, image selection must not be done independent of font, color, and hierarchy decisions you have made. No matter what the font, colors, and imagery you choose, your graphics need to serve a primary function and it’s communication.
Posted by Randy Blakeslee - GetnSocial
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