The way to loads of exposure is through a sound advertisement. One of the best ways to advertise is through the using of lights.
Neon and LED, both lights are equally popular throughout the world. But, majority of people don’t know the difference between both. Knowing the difference can help you save money and application of optimum strategy in the world of business.
The following article will extensively explain the differences between Neon and LED lights.
Neon is an inert gas. An inert gas is a gas which normally, doesn’t react with other elements. Inside a neon light, light is created from an artificial reaction of neon, which emit a florescent color due to release of energy.
No doubt, they are very awesome. If you compare the effect of lighting with led, hands down, neon lights all the way. It is also more likely to last as compared to led.
However, there are some points which question their reliability. For instance, neon lights are very fragile. There is a substantial risk of tube damaging, if handled by inexperienced people. They are also very expensive.
LED stands for light emitting diodes. Hundreds of thousands of led are strung together, to give a holistic effect of a powerful light.
The coolest thing, in terms of economics is that led lights are cheaper than neon lights. They are energy efficient and run only on 24 volts, compared to 15,000 volts of a traditional neon bulb.
The cons of led include the tediousness to fix a malfunctioning diode. It is extremely difficult to rectify a single ‘bad’ diode, since it requires manual fixation. LED lights are often poorly optimized for movement. In order for their good functionality, they ought to be fixed at a permanent place. They also lack the ‘glowing’ effect of a neon light.
What Should I Get?
It all depends upon you. If you have a larger area to cover, go for led lights since they are cheaper in terms of buying and easy on electricity. Normally, LEDs are 10% cheaper than neon lights. But it is important to ask a fundamental question.
Should I ignore the monetary value? I mean…Its only 10 percent.
Investing 10 percent more will give you powerful neon lights. We agree that they are heavy on electricity surcharge, but their aesthetic glowing effects make them a more popular choice for advertisement. Also, it is important to know that the 10% margin comes if you buy neon lights at a bulk price. If you want to light up a small place, the price of both commodities would most probably be equal.
NOTE: The fragile factor we mentioned in the start of the post. It doesn’t matter much because most neon signs these days have ‘open circuit protection.’ This means that, even if the tubes are damaged, current will automatically stop flowing to prevent any unfortunate accidents.
Because of tempting security features and prominent displays, neon are much, much popular among the buyers, as compared to LEDs.
Posted by Randy Blakeslee- - GetnSocial
Due to development and advancement in technology, marketing has now become extremely easy for the masses. When you start a new business or thinking off starting one then you need to make your website, promote it on all social media platforms, regularly promote and update your products or services and gain market and followers.
Now the question is that is this the only marketing strategy to market your products or services? No, there are many other conventional methods of marketing wh9ich you have forgotten to use. With the advent of technology, you may only rely on your website and other social media. The use of signboard for marketing purposes has long been forgotten, but what you do not realize is that this the most beneficial form of marketing strategy.
What Is Outdoor Signage?
You will see several signs on your way to school, work or outing on a daily basis on the roads. They are a means to market the products of a company and attracts new customers. Nowadays there are many kinds of signboards available such as neon signs, normal billboards, LED signs, wayfinding signs and even more. You can use which type of signage suits your business and needs.
The Importance of Outdoor Signage
1. Advertisement of Your Brand
Outdoor signage is important for the advertisement of your brand or service. You should invest in a big signboard which will increase your customers as more people will notice your rand and signboard on the way. Researchers state that more and more people buy things form those brands or shop which market using huge signboards.
Location and placement of the signboard is an extremely important factor to determine the number of clients. Your business should always place advertising signboards where more people commute and travel. Signals are a good ae for advertising and placing signboards as people stop there so they may read and see the signboards around.
3. Promotion Purposes
Sales and profit is an integral part of your brand marketing. You opt for various marketing strategies just to promote and sell your brand and earn profits. Signs are a good way to make people aware of your upcoming new products or upcoming sales or promotional offers. This will make customers more aware of your brand and product and they will regularly check your store for new stuff or sales and keep an eye on your signboards.
4. Establishment of Your Brand
Your own brand or business has your own specific and personalized logo or name and people recognize your brand through your logo. The regular billboard may rust or go dull in some years time. a digital signboard will continuously advertise your brand and people will easily recognize and appreciate your business through signboards.
5. Cost Effective and Continuous
It is a cost-effective way to advertise your product and brand as once your company invests a good amount in some signboards then there is no further expenses and your advertising is done every day for a year. So you will gain more and more customers in continuous time.
Posted by Randy Blakeslee - GetnSocial
If you have a huge event or party coming up, then you have a lot of work to do. An event requires setting up, management time and patience. You along with your team of family and friends will be required to contact vendors, decoration companies, decide the venue., the stalls, the food, the recreational games for kids and adults, the sitting arrangement and lastly the invitations.
Is Your Work Complete?
once you have done all the work, you are ready for the event. But, are you sure your work is complete and you are relaxed now? No, the real work comes on the day of the event when you have to manage the whole huge crowd and avoid cluttering the cloud in one place. This is the most difficult task of managing the whole crowd and directing in different places.
How To Control The Crowd?
Controlling the crowd on the day of the event is not easy as the huge crowd may enter together and rush forms. This can be managed by using flow signs which direct the crowd to different paces and makes searching for different places easier. Firstly, you need to get familiar with the event venue so that you know where to place the flow sign sand what to place.
Types of Flow Signs You Can Use
Before people enter the venue you should hand them out the maps of the placement of the whole event and the festival. This ay all the people will know where everything is through the maps and there will be no dispersant and confusion.
2. Entry and Exit
Make sure that there are huge signs of entry and Exit. So that people know where to enter from and where to leave from. Also there should be emergency exit signs in case of an emergency or an accident.
3. Specific Boards and Signs
All the vendors and stalls should have their name borders as the same on the map so that people can easily reach the specific stall.
There should be a specific path for entering in a queue so that the crowd does not enter together and flood the gateway.
5. Pathway Signs
There should be small signboards all over the event place to direct people. Also, there should be big for signs with huge arrows stating which vendor or place is on which side.
6. Information Stands
There should be specific people on the information desk so that they may guide the crowd in case they get lost. There should be around 3 to 4 information booths or desks so that the crowd may gain information.
7. Digital Signs
Some people may still not be able to find their way to the venue. Big signboard or flow signs leading to the venue should be put up. Digital signs are also a good deal to direct people to the venue.
All these types of flow signs will surely help in managing the crowd and not causing confusion and mismanagement.
Posted by Randy Blakeslee - GetnSocial
While talking about brand personality, we all can agree upon the fact that it’s the way a brand speaks for itself or the way a consumer perceives a brand. Brand personality is a whole new dimension, you give certain traits or characteristics to the brand hence letting it relate to the people or customers in a way which makes it more alluring and appealing!
Let’s shed some light upon it with the help of a few examples:
You must be aware of Nike brand and if you are into sports. You will also be aware that Nike produces the best athletic gear in the country. They take pride in their athletic production. Anyone who looks up to or wants to be an athlete can be seen wearing Nike. So the brand personality of Nike is:
L’Oreal is one famous brand which enhances its true feminine power and charm by showcasing amazing products. The brand is classy, sophisticated, charming and screams allure. The services they have rendered are forever known to be sincere, competent and sophisticated. It can be mentioned that this brand speaks for itself. So the chances of getting a customer are extremely high.
This 2-minute noodle brand continue to remind us of the strong family bonds we have or can make. It portrays a lesson of sharing, caring, love, family and kindness. Anyone eating Maggi can relate to this. They further push their vehicle towards the path of the people who’ve had some moments while eating the noodles which reminds the customer of his/her small moments enabling them to eventually buy the product.
4. Coca Cola
A brand loved and consumed by many. The attributes it displays are tough, cool, rugged and of course sincerity. Coca Cola is a famous brand… it is also outdoorsy type but that depends upon the consumer’s perspective. The brand itself reminds you to be daring, open to challenges, be cool and be sincere to yourself and others.
Brand dimensions is the way a brand is measured in terms of its reliability, relevancy, dedication and charm. It was Jennifer Acker who created a chart to define the brand dimensions and according to her, following are the traits upon the lines of which a brand should be measured:
It is synonymous with down-to-earth, wholesome, honest and cheerful.
It is synonymous with daring, energetic, spirited and up-to-date.
It is synonymous with reliability, intelligence, success and proficiency.
Charming and upper class is what this is defined with.
Tough and outdoorsy is what comes to mind when talking about this.
So in terms of dimensions, each brand has a certain level. There is probably no brand which can excel in all the categories but there are a few which almost completes the criteria:
Words are essential and frequently taken for granted in the process of design. No on really understands the angst and the struggles that designers go through to look for the most ideal typeface to convey the message in a manner that captures it in the best possible way.
Selecting fonts is also an art form. Regardless of your experience in the industry, you might struggle with the design of the font. That is the reason why it makes a difference to have a passion for design as well as to study the current work in the world of advertising.
The approach to the project’s designing type includes the consideration of the visual contrast. For instance, the bold font for the headline with the thin typeface for body copy pairs well and aesthetically pleasing to one’s eye. Just keep the old expression in mind that opposites attract. A great designer selects fonts that work very well together that the intended viewers do not even notice the font and gets the message in a clear manner.
Pairing the serif with the sans serif font is a classic type combination. It is crucial to consider the personality of the fonts you pick when choosing pairs. You do not like them to complete with one another or cause a tension. If you choose the bold sans serif, you do not like a bold serif with tons of flourish as the partner. The best thing you should do is to put these together in your layout and see if they’re great together.
In terms of font combinations, less means more. Tons of people like using a lot of typefaces all in a document. The golden rule is not using more than 2 various typeface families in a project. Arial, Arial Bold, Arial Italic, and so on belong in the same family of font. It is when you combine a third option that this becomes Alphabet Soup and you don’t want to consider Comic Sans to join the party.
If you are wondering why the combination of serif and sans serif works very well, Garamond and Helvetica Neue are distinguishable and could be neutral and they keep visual organization on the page. The same fonts were used on the left like from the right, yet the size of the headline is bigger than the primary text as well as main text was some points smaller. With the use of various font sizes, it will help guide the eyes to see the most essential element first.
Never pick typefaces that are in one category like the slab or script fonts. There will not be enough visual difference between these two and this could look like mush.
To top it all, there are really no rules that are written in the stone with the type design. It can be extremely time consuming and frustrating for people who are searching for a quick answer. The only thing that you should do is to play with your imaginations and be creative.
Posted by Randy Blakeslee- GetnSocial
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