 It's difficult for a business to get far without advertising. If you're looking for a new way to advertise your company, you'll want to learn more about electronic signs. With that in mind, here are three reasons why your business benefits from purchasing electronic signs.
An Eye-Catching Form of Advertising If you're going to spend money to advertise your business, you'll want something eye-catching. Fortunately, you can achieve this goal by purchasing an electronic sign. These signs feature colors and patterns that change regularly. This is often much more eye-catching than a traditional sign, especially for those who frequently pass by your business. You Control Your Sign's Messages Many business owners want to keep the public informed about sales and other upcoming events. Unfortunately, it takes time and effort to replace letters on traditional signs. If you're looking for an easier way to display messages to the public, contact a company that creates electronic signs in Illinois. These signs make it easy for business owners and their employees to update sign messages in an instant. More Energy-Efficient Than You Might Think Being a business owner means keeping a close eye on company expenses. With that in mind, you might be surprised to learn that electronic signs can be energy-efficient. Most electronic signs feature LED bulbs. Not only are these bulbs extremely bright, but they also use far less energy than traditional light bulbs. If your business needs electronic signs in Illinois, partner with Quantum Sign Corporation. To learn more about this company, including examples of past work, visit www.quantumsigncorp.com.  Businesses face a lot of competition nowadays. There are many techniques that business owners can use to attract new clients. One of them is by making sure that their outdoor lighting is attractive and sends the right message about the business.
Before you start shopping around for outdoor lighting installation services in Illinois, you want to determine the right type how much lighting is needed outside of the business and in the front window. As far as appropriate lighting is concerned, one simple equation a person could use is to multiply the square footage of the area in front of their business by 1.5 in order to know how much wattage will be required. It is important to know the type of fixtures that should be placed outdoors and in the front window. You will need to take measurements in order to choose fixtures that are the appropriate size. The fixtures should be sturdy and made of weather resistant and high-quality materials. In most cases, it is best to use LEDs as opposed to incandescent or halogen bulbs. They are pretty much maintenance-free. However, you will want to talk to the professionals who perform outdoor lighting installation services in Illinois to get their opinion as to the appropriate type of lighting you will need for the outside of your business. We are here to help you capture the eye of prospective customers who are driving past or walking past your business. At Quantum Sign Corporation, we want to give our fellow business owners a more competitive edge. Check out our website to learn more: http://www.quantumsigncorp.com/.  With the New Year comes new technology and trends for the signage world. 2019 saw great developments in digital signage that drove success for a number of businesses. As we move into 2020, it’s predicted that we will continue to see even more new and interesting developments. Here are 3 digital sign trends to expect in 2020:
Increase in Interactivity Interactivity is an exceptional development that has a powerful influence over customers and prospects. In 2020, you can expect to see an increase in interactive displays that will improve your engagement and communication with customers. Plus, they’re convenient and easy-to-use. Examples of the increase in interactivity include the use of HD touch screens and being able to view menus, deals/discounts, or place orders. 3D Way-Finding Sign Usage Way-finding signs are used widely in large corporations and government buildings as a navigation resource for visitors. Watch as 3D way-finding signs change the sign industry in 2020. The 3D effect will allow people to zoom in and out to focus better on specific areas of the building they are looking for. Better Analytics Artificial intelligence has become popular among the public. However, it also greatly benefits businesses! Analytics on your digital signs have never been easier. Through the use of artificial intelligence, you now have access to customer data that will help you see what is working for your brand and what isn’t. You can take what is working to improve your marketing and target content specifically to what your customers like. Rise in Digital Sign Usage More companies, whether big or small, will opt for digital signage to help market and advertise their brands. Digital signage offers full-color, attention-grabbing options; that coupled with new technologies have made the signs extremely engaging to customers. Digital signs are also more affordable than traditional signboard and businesses have the freedom to express their brand’s voice without additional costs and wear and tear. Plus, you can change your message, any time you wish, it’s as easy as typing. Call Quantum Sign Corporation today or visit us at: http://www.quantumsigncorp.com/ to learn more about how we can help you design and install the perfect digital sign for your business.  Interior signage is just as important for your brand as exterior signage. When people enter your corporate office or business building, you want to appear professional and be clear on where they need to go and provide any other applicable information. Keep reading to understand the types of interior signage and factors to consider when choosing interior signs.
Types of Corporate Interior Signage ADA Sign: by-law, there are certain signs you have to have in your business. According to the ADA law, bathroom signs, handicap signs, and braille signs are required within a business. Dimensional Lettering: when you first walk into a business and see that large, 3D sign behind the reception desk, it’s usually a dimensional lettering sign. The aesthetically pleasing signs make a statement about your company and grab guests attention immediately. Wall Plaques: plaques are used for a variety of things. Addresses, championship winner listings, etc. they sometimes include small, engraved metal plates. Wayfinding: a directional or wayfinding sign ensures that your customers know how to get from point A to Z (and all potential points in between). It’s imperative that the sign is perfectly designed to be clear, concise, and accurate. Directory Signage: directory signs help guests navigate what floor and/or suite they need to go to. These signs are merely quick guides and are not necessarily meant to be clear maps like wayfinding signs. Photoluminescent: these signs provide interior direction so people know where to find exits and stairs. In case of a power outage, photoluminescent signs will stay lit, allowing people to find their way out and where staircases are located. Important Factors to Consider When Choosing Interior Signage Color: you want to choose a color that not only follows your brand but will stand out against the text and/or graphics on the sign as well. Font: choosing fonts for your interior signage can be easy if you already have brand guidelines for your font choices. However, you want to choose something that is going to be legible and makes sense for the type of signage. Content: signs should be informative, engaging, and easy-to-read right off the bat. The type of content your sign should include all depends on the type of sign you are creating. For example, a wayfinding sign should include a key, clearly labeled map, and directions if necessary. Placement: where you place your sign is important. If you are wanting to create an ADA sign for a bathroom, of course, you would place the sign near a bathroom. You want to place your sign where it makes sense but also where it will grab people’s attention as they’re walking through your business so they know exactly where to go. Call Quantum Sign Corporation today or visit us at http://www.quantumsigncorp.com/ to learn more about all the options we offer for interior signage. Posted by Randy Blakeslee QUANTUM SIGN CORP. 693 Heartland Drive Sugar Grove, IL 60554 P: (888) 202-6070 F: (630) 466-0564 info@quantumsigncorp.com http://quantumsigncorp.com  The right business signs Illinois have a lot to do with how consumers discover your establishment and decide they want to see what you have to offer. When designing signs, it makes sense to do so with your targeted customer in mind. Consider these three tips and how they could increase traffic to your business and in turn generate more sales.
Consider Going Digital While static signs can be tasteful and effective, consider the idea of going with a digital sign. Whether this is a marquee style sign near the main entrance or a billboard posted along a busy highway, digital signage allows you to include multiple messages that attract more notice from consumers. Remember to go with colors that are easy to see up close and at a distance if you want to maximize the effectiveness. Keep The Messages Short And Sweet People who are walking or driving by are not likely to stop and read a long message. Keep your messages short and easy for them to read in a couple of seconds. This will mean making sure the words chosen are concise and to the point. That’s especially important if you plan on using digital signs to display a rotating list of messages on your business signs Illinois. A Call To Action Is Always Helpful Those messages on your business signs Illinois should include a call to action. Make it something that tells the reader to do something now. For example, something like “download your digital coupon today” or “call us now” may be all the incentive they need to follow up on one of the rotating messages you’re currently sharing. Remember that the right signage provides more people with the opportunity to discover your business and give it a try. Make the messages effective, relevant to your targeted customer base, and to the point. Doing so will increase the potential for attracting and keeping more customers. Call Quantum Sign Corporation today or visit us at http://www.quantumsigncorp.com/ to learn more about how we can help you design and install the perfect business signs for your operation. |
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