If you are deciding how much you want to invest in your business’ sign, consider this: "customers are more willing to buy what you are selling if your storefront signage appeals to them." All businesses, from Small corner-stores to large corporations, want to be sure that the money they spend marketing their business is well spent. The return on investment of a professional, custom business sign, has been proven time and time again. Here is what the experts from Huffington Post has to say: “A sign can make or break your business. Size, design and wording can be the deciding factor as to whether a new customer walks through the door or keeps driving to your competitor". A high percentage, around 76% of people have said they would enter a store they've never been in before based on its sign, while almost 68% have actually purchased a product because a sign caught their attention. While signs can draw in customers from the street, they can also be good general marketing tools. Seventy-five percent of those polled said they've told someone about a business simply based on its signage. Sixty-eight percent of respondents said they believe a store's sign is reflective of the quality of products or services that the business offers and 52 percent said they are less willing to enter a business with misspelled or poorly made signs. If you think a sign isn't worth your investment, think again -- 60 percent of consumers are deterred from entering a business with no signage. According to the results, two to three signs on a storefront will get your business the attention it deserves.” And if you need further convincing about whether you should invest in a custom sign for your Seattle business, the U.S. Small Business Administration has this to say: "The on-premise sign is a permanent asset which, unlike other media, is exclusive to the business it advertises. Also unlike other advertising media, it is on the job 24 hours a day, 365 days a year." How do you create a successful business sign? Creating signage is not just about sticking your logo on a window. A well, thought out design, balances the necessary information (like the business’ name) with elements that customers can connect with emotionally. Colors, typography, graphics or even catchy tag lines can appeal to customers. How To Get Stared So, now that we’ve convinced you to wisely invest in your business’ signage, our staff here at Quantum Sign Corp will help you through the process. Our graphic designers will help you design the perfect sign to suit your needs and to help you attract customers. Our signs, whether you choose an architectural sign, or a dimensional sign, we will create a totally unique, custom sign that will appeal to your potential customer and will help build brand loyalty. 1. Longer Lasting
Quality LEDs can last as long as 50,000 to 100,000 hours, which is a full 3 to 6 years longer than fluorescent and neon. Not only do they outlast other bulbs, but because they don’t have any gases that can leak out and cause dimness, they also maintain a better level of brightness throughout their lifespans. 2. Eye-catching Brightness One of the main things distinguishing LED signs apart from other signs is their striking brightness. LED technology is unique in that it produces a brilliant, yet clear light that is easy to read both close up and from a distance. Also, it stands out boldly in the night and is even intense enough to see when the sun’s shining. This means that no matter what time of day, and regardless of whether your customers are walking or driving past, they can get a clear impression of your sign’s message or logo. 3. Environmentally Friendly Typical LED signs use only around 10 watts of power, which is around 80% less energy than neon systems. This lower power requirement results in less strain on the environment, helps you adhere to stricter energy standards, and makes a significant reduction in your lighting costs. Also, unlike neon and fluorescent lights, LEDs don’t have any toxic gases like mercury or argon and are “cleanly” recycled. Furthermore, LEDs put off much less heat than other bulbs, so if your sign is indoors, you don’t have to worry about it warming up your rooms and driving up the air conditioning bill. 4. Lower Maintenance Considering their long lifespans, even brightness, and efficiency, it’s easy to understand why LED signs have far fewer maintenance demands than other systems. LEDs don’t contain any gasses or glass tubes, (which often leak or break), they’re easy to clean (no hot or fragile tubes to deal with), and they essentially never burn out. They work well in outdoor applications and don’t need significant protection from the elements (unlike fluorescent and incandescent bulbs). However, there are “waterproof” LED systems for extremely wet or humid areas. Ultimately, their simplicity and ruggedness make them a breeze to install and a headache free investment. 5. Greater Signage Options With LEDs you can use virtually any combination of lights and create all types of movement, digital flashes, color changes, and animations. This versatility is simply not possible with neon and fluorescent signs. LEDs are composed of multiple, separate lights (not long glass tubes) and can be programmed to flash, fade, or light up independently. This flexibility makes it possible to show off your business’ distinctive logo or to display any other type of attention-grabbing image. LED and neon signs are fairly comparable in price, so your ultimate decision will likely come down to what you want to get from your sign. If you’re looking for a sign to stand out from the crowd and get noticed — all while saving you energy and maintenance — there’s nothing that can top LED. Spring is coming, and we all start thinking about cleaning out our houses, garages, and cars. But we never take the time to think about our Business. Your business counts more than your garage, and or car. Your business makes you money! Take a look around your office, your building, and your lots. Keep in mind and write down, fixtures, bulbs, and signs that need repair. Or better yet, maybe an area or a spot you think you should put up a new sign, in order to attract more business. Maybe you need a brighter, updated, more efficient sign? Did you know that at the same time we come out to repair or update your sign, you can retrofit your sign with new lighting that will actually SAVE you money? How about that! Repairing and updating your signs, can not only attract more local business, but possibly bring new potential clients in your doors! Some key points for your "Sign" Spring Cleaning: 1. Interior walls signs - bright enough? Need an update on Colors or Logos? 2. Safety - Entrance signs, Exit Signs, and Bathroom areas - Are they visible and up to code? 3. Exterior Signs - Panels missing, Bulbs out, Weathered and chipped? Remember YOUR Image. 4. Retrofit Parking Lot lights - New bulbs and Retrofitting will Increase Safety and SAVE you money. 5. Finally - Installation of a Brand New Sign to showcase your 2015 Image! Quantum Sign Corporation is here to help. Call today for your FREE On-Site Consultation.
TECHNICAL SITE SURVEYS AND PERMITS Quantum can travel to any job-site to investigate existing conditions. Some of the information obtained:
Quantum will review and analyze the Municipalities ordinances, to help determine the best possible location for your new signs. We take pride in our knowledge and ability to work within all the proper channels in any Region. Quantum has the experience to handle both standard and specialized approvals and variances. Quantum will work with you to complete the permit paperwork and help cut down the period of time with the approval process. For more information click the link below to contact a sales Representative.
Creating signage for your business, but don’t know where to start? Our experts at Quantum Sign Corp can create custom signage to help your business stand out. Read here our tips to creating a successful business sign.
A well-executed business sign is critical to making a good first impression on potential customers — and building brand awareness. Whether it’s a sign on the front of your business storefront, or a lawn sign advertising your services, having a clear and eye-catching business sign can draw people in. The most effective signs are both informative and attention-grabbing. It’s important to think about not only what your sign says, but also how it looks and where your potential clients are likely to see it. Here are some tips for what to include on your business’ sign, which colors and designs to choose, and where to position your business sign. Basic Business Sign Information A retail storefront should feature a clean, easy-to-read, well-lit, and well-maintained sign. Proper placement is also critical. There should be no obstructions from power lines, trees or other buildings. Your business’ sign should include the following:
Color is a vital component of any effective business sign. Bold colors are the most visually appealing, as long as they complement one another. Text and background colors should contrast, making the text easier to read. Readability is the first priority when it comes to the text on your sign. Are the words easy to read? A mix of upper- and lowercase letters is considered easier to read than words made up entirely of capital letters. Opt for a simple typeface over one that’s fancy or hard to read at a glance. Avoid using more than two different fonts. And, although it’s not always easy to do, the fewer words you use, the better. A unique graphic also makes your business sign more memorable. This can be your business logo, an evocative photograph, or a drawing — something that’s both visually appealing and relates to your business, but which is understandable at a glance. Size and Location Where you place your sign is another crucial element. Outdoor signage should be large enough to be seen from some distance, but it should not require drivers to turn their heads to absorb. They should also be situated relatively close to the business’s actual location. Indoor signage for your retail store must be placed in the appropriate areas: Put sales signs near the sale items, customer service signs near the cash register or returns window, etc. |
Quantum Sign CorpWe bring life and lights to signs. We would love to share our news with you. Archives
January 2020
Categories
All
|