Sometimes taking a step back and looking at your Branding, your Image, and your Audience, helps you understand what it is you are trying to accomplish. Coca Cola has a marketing team that works around the clock constantly changing they way they approach their target audience. Have you noticed the new coke cans with "Names - or Slogans" on each and every can.. Have you noticed how Nike has evolved over the last 12 months, and offers so many different styles of shoes with so many New Athletes at all the age groups. Whether you are a New business or an established business for over 20 years, your audience changes daily, and you need to evolve with them, or you will be left behind. You may think you have your current business locked down with the thought that they can carry you through the next 10 years, but do you really? Are you seeing the Future clearly? Is someone else changing their branding today, and going after your clients tomorrow? Let us help you with your Signs.. Your Branding.. Your New Image moving into the future. Allow us to help your Grab the attention of all the new Audiences available in today's market, and make sure your footprint is Branded stronger than your competitor next door. 1st Impressions last forever, is yours the one you want moving forward? Call us Today for your Free Branding Consultation for your Future!
If you are deciding how much you want to invest in your business’ sign, consider this: "customers are more willing to buy what you are selling if your storefront signage appeals to them." All businesses, from Small corner-stores to large corporations, want to be sure that the money they spend marketing their business is well spent. The return on investment of a professional, custom business sign, has been proven time and time again. Here is what the experts from Huffington Post has to say: “A sign can make or break your business. Size, design and wording can be the deciding factor as to whether a new customer walks through the door or keeps driving to your competitor". A high percentage, around 76% of people have said they would enter a store they've never been in before based on its sign, while almost 68% have actually purchased a product because a sign caught their attention. While signs can draw in customers from the street, they can also be good general marketing tools. Seventy-five percent of those polled said they've told someone about a business simply based on its signage. Sixty-eight percent of respondents said they believe a store's sign is reflective of the quality of products or services that the business offers and 52 percent said they are less willing to enter a business with misspelled or poorly made signs. If you think a sign isn't worth your investment, think again -- 60 percent of consumers are deterred from entering a business with no signage. According to the results, two to three signs on a storefront will get your business the attention it deserves.” And if you need further convincing about whether you should invest in a custom sign for your Seattle business, the U.S. Small Business Administration has this to say: "The on-premise sign is a permanent asset which, unlike other media, is exclusive to the business it advertises. Also unlike other advertising media, it is on the job 24 hours a day, 365 days a year." How do you create a successful business sign? Creating signage is not just about sticking your logo on a window. A well, thought out design, balances the necessary information (like the business’ name) with elements that customers can connect with emotionally. Colors, typography, graphics or even catchy tag lines can appeal to customers. How To Get Stared So, now that we’ve convinced you to wisely invest in your business’ signage, our staff here at Quantum Sign Corp will help you through the process. Our graphic designers will help you design the perfect sign to suit your needs and to help you attract customers. Our signs, whether you choose an architectural sign, or a dimensional sign, we will create a totally unique, custom sign that will appeal to your potential customer and will help build brand loyalty. Creating signage for your business, but don’t know where to start? Our experts at Quantum Sign Corp can create custom signage to help your business stand out. Read here our tips to creating a successful business sign.
A well-executed business sign is critical to making a good first impression on potential customers — and building brand awareness. Whether it’s a sign on the front of your business storefront, or a lawn sign advertising your services, having a clear and eye-catching business sign can draw people in. The most effective signs are both informative and attention-grabbing. It’s important to think about not only what your sign says, but also how it looks and where your potential clients are likely to see it. Here are some tips for what to include on your business’ sign, which colors and designs to choose, and where to position your business sign. Basic Business Sign Information A retail storefront should feature a clean, easy-to-read, well-lit, and well-maintained sign. Proper placement is also critical. There should be no obstructions from power lines, trees or other buildings. Your business’ sign should include the following:
Color is a vital component of any effective business sign. Bold colors are the most visually appealing, as long as they complement one another. Text and background colors should contrast, making the text easier to read. Readability is the first priority when it comes to the text on your sign. Are the words easy to read? A mix of upper- and lowercase letters is considered easier to read than words made up entirely of capital letters. Opt for a simple typeface over one that’s fancy or hard to read at a glance. Avoid using more than two different fonts. And, although it’s not always easy to do, the fewer words you use, the better. A unique graphic also makes your business sign more memorable. This can be your business logo, an evocative photograph, or a drawing — something that’s both visually appealing and relates to your business, but which is understandable at a glance. Size and Location Where you place your sign is another crucial element. Outdoor signage should be large enough to be seen from some distance, but it should not require drivers to turn their heads to absorb. They should also be situated relatively close to the business’s actual location. Indoor signage for your retail store must be placed in the appropriate areas: Put sales signs near the sale items, customer service signs near the cash register or returns window, etc. If you display the same message on your LED sign for a month, chances are that it will become stagnant to the intended audience and therefore has less impact. You should change it up often. That is what seperates an LED from static signage. Keep the audience interested in what you are saying. Mix it up!
You have a very powerful tool that can be used for the greater good. We encourage our customers to display public service messages when applicable. Messages such as Amber Alerts, severe weather and even local sports scores can ensure that the public relies on your display for up to date information and also the goods or services that you offer. Use good judgement as well to ensure that your graphics are not annoying to viewers. In other words, obnoxoius flashing, extremely fast animations or excessively bright displays can actually make a viewer dislike your message and can fuel municipalities to enforce strict guidelines on LED content. You should research your local sign code (or ask your sign professional) to find out what is allowable where you are located. Once you know what you can do, you should use good taste and even better judgement in your content creation. |
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