If you have a huge event or party coming up, then you have a lot of work to do. An event requires setting up, management time and patience. You along with your team of family and friends will be required to contact vendors, decoration companies, decide the venue., the stalls, the food, the recreational games for kids and adults, the sitting arrangement and lastly the invitations.
Is Your Work Complete? once you have done all the work, you are ready for the event. But, are you sure your work is complete and you are relaxed now? No, the real work comes on the day of the event when you have to manage the whole huge crowd and avoid cluttering the cloud in one place. This is the most difficult task of managing the whole crowd and directing in different places. How To Control The Crowd? Controlling the crowd on the day of the event is not easy as the huge crowd may enter together and rush forms. This can be managed by using flow signs which direct the crowd to different paces and makes searching for different places easier. Firstly, you need to get familiar with the event venue so that you know where to place the flow sign sand what to place. Types of Flow Signs You Can Use 1. Maps Before people enter the venue you should hand them out the maps of the placement of the whole event and the festival. This ay all the people will know where everything is through the maps and there will be no dispersant and confusion. 2. Entry and Exit Make sure that there are huge signs of entry and Exit. So that people know where to enter from and where to leave from. Also there should be emergency exit signs in case of an emergency or an accident. 3. Specific Boards and Signs All the vendors and stalls should have their name borders as the same on the map so that people can easily reach the specific stall. 4. Queues There should be a specific path for entering in a queue so that the crowd does not enter together and flood the gateway. 5. Pathway Signs There should be small signboards all over the event place to direct people. Also, there should be big for signs with huge arrows stating which vendor or place is on which side. 6. Information Stands There should be specific people on the information desk so that they may guide the crowd in case they get lost. There should be around 3 to 4 information booths or desks so that the crowd may gain information. 7. Digital Signs Some people may still not be able to find their way to the venue. Big signboard or flow signs leading to the venue should be put up. Digital signs are also a good deal to direct people to the venue. All these types of flow signs will surely help in managing the crowd and not causing confusion and mismanagement. Posted by Randy Blakeslee - GetnSocial While talking about brand personality, we all can agree upon the fact that it’s the way a brand speaks for itself or the way a consumer perceives a brand. Brand personality is a whole new dimension, you give certain traits or characteristics to the brand hence letting it relate to the people or customers in a way which makes it more alluring and appealing! Examples Let’s shed some light upon it with the help of a few examples: 1. Nike You must be aware of Nike brand and if you are into sports. You will also be aware that Nike produces the best athletic gear in the country. They take pride in their athletic production. Anyone who looks up to or wants to be an athlete can be seen wearing Nike. So the brand personality of Nike is:
2. L’Oreal L’Oreal is one famous brand which enhances its true feminine power and charm by showcasing amazing products. The brand is classy, sophisticated, charming and screams allure. The services they have rendered are forever known to be sincere, competent and sophisticated. It can be mentioned that this brand speaks for itself. So the chances of getting a customer are extremely high. 3. Maggi This 2-minute noodle brand continue to remind us of the strong family bonds we have or can make. It portrays a lesson of sharing, caring, love, family and kindness. Anyone eating Maggi can relate to this. They further push their vehicle towards the path of the people who’ve had some moments while eating the noodles which reminds the customer of his/her small moments enabling them to eventually buy the product. 4. Coca Cola A brand loved and consumed by many. The attributes it displays are tough, cool, rugged and of course sincerity. Coca Cola is a famous brand… it is also outdoorsy type but that depends upon the consumer’s perspective. The brand itself reminds you to be daring, open to challenges, be cool and be sincere to yourself and others. Brand Dimensions Brand dimensions is the way a brand is measured in terms of its reliability, relevancy, dedication and charm. It was Jennifer Acker who created a chart to define the brand dimensions and according to her, following are the traits upon the lines of which a brand should be measured: 1. Sincerity It is synonymous with down-to-earth, wholesome, honest and cheerful. 2. Excitement It is synonymous with daring, energetic, spirited and up-to-date. 3. Competence It is synonymous with reliability, intelligence, success and proficiency. 4. Sophistication Charming and upper class is what this is defined with. 5. Ruggedness Tough and outdoorsy is what comes to mind when talking about this. Brief Review So in terms of dimensions, each brand has a certain level. There is probably no brand which can excel in all the categories but there are a few which almost completes the criteria:
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